Wenyu Ku顧文宇
I turn human insight into product decisions, align cross-functional teams, and move ideas toward testable, buildable outcomes.我透過研究理解人的經驗,據此做出產品決策,並與不同專業的夥伴合作,推進構想的實作與測試。
Understand理解
I observe people in everyday settings and listen to their experiences, then reconsider the problem we thought we understood.走進生活情境,觀察人們如何行動、聽他們描述自己的經驗,再回頭檢視我們原先認為的問題。
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Bow Mind 弓心An archery study that turns body signals into visual and sound feedback. Expert interviews shifted my design focus from changing emotions to supporting self-awareness.在射箭過程中感測身體,提供視覺與聲音回饋。專家訪談讓我將設計重心從改變情緒,轉向支持自主覺察。
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Night Market Familyよいちかぞく 夜市家族An app to help Japanese visitors explore night markets. Travel and night-market surveys helped the team focus on food names, ingredients and ordering.為日本旅客設計夜市導覽 APP。透過旅遊與夜市問卷,團隊將方向聚焦於食物名稱、食材與點餐時的理解困難。
Decide決策
I use insights to guide decisions within technical limits and deadlines, working with the team to define the scope of the MVP and later iterations.根據洞見,考量技術與時程條件,和團隊一起決定 MVP 與迭代要做什麼、做到哪裡。
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ARMASPEED Aero KitsARMASPEED 碳纖維空力套件Carbon fiber aero kits for cars. I set the overall styling direction and led development, working with manufacturers to refine fit, jigs and detailed specifications.為車輛開發碳纖維空力套件。我決定整體造型方向,並統籌試裝與製造協作,逐步確認貼合、治具與細節規格。
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Echoes of the Lost 榕易迷路An AR maze that players explore on the real lawn of NCKU’s Banyan Garden. I led development, using internal playtests with the team to decide what to adjust in each iteration.讓玩家走進成大榕園,在真實草坪上探索 AR 迷宮。我統籌開發,和團隊依組內實測結果決定每一輪的調整方向。
Deliver交付
I turn a clear direction into prototypes or samples that ground our discussions, using what we learn from making and testing to revisit earlier decisions.將具體方向做成原型或樣品,讓討論有依據,也讓實作與測試有機會修正原先的判斷。
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Brand Footwear Development 品牌鞋款開發Turning a brand’s boot designs into products ready for production. I coordinated the brand and factory, bringing fit feedback into sampling and revisions through to sample approval.把品牌提供的靴款設計做成可量產的產品。我協調品牌與工廠,將試穿回饋帶入打樣與修改,推進至樣品簽核。
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Wash Enjoy 洗‧樂A care cart designed for bedside bathing. We observed care routines, built a full-size prototype and returned to the care home for caregivers to try it.為床邊擦澡設計的照護推車。團隊從現場觀察出發,製作全尺寸原型,再帶回長照機構讓照服員試用。
From understanding to making.從理解,到實作。
These projects show how I learn about people's experiences, choose a direction, and put ideas into practice. The full collection includes more research, experiments, and early work.這些作品記錄了我如何理解人的經驗、選擇方向,再把想法做出來。更多研究、實驗與早期創作,收錄在全部作品中。