A worn-in honey-suede lace-up boot rests on red-spattered concrete against a dark wood plank wall — an atmospheric studio moment.
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Product Management · 2017–2020產品管理 · 2017–2020
Mass-produced量產

Brand Footwear Development品牌鞋類開發

While based in Dongguan, I coordinated footwear development for an international brand, helping turn its drawings into shoes that met quality and production requirements. Three boots from a single season’s catalog illustrate the process, from initial drawings to production approval.本案整理我外派至東莞期間參與國際品牌鞋類開發的經驗。核心任務是把海外品牌的設計圖稿轉化為符合品質與量產要求的鞋款。以下以同一季型錄中的三款靴子為例,說明完整的開發歷程。

My role角色
Coordinated with the brand, suppliers, and factory on sampling, fit trials, quotations, price negotiations, and delivery schedules.協調品牌、供應商與工廠,負責打樣試穿、報價議價與交期管理。
Methods方法
Used specifications and sample reviews to establish a shared understanding between brand and factory.以規格與樣品為依據,確認品牌與工廠對同款鞋的理解一致。
Outcome結果
Multiple styles developed, tested and signed off for production across several seasons.完成跨季多款鞋型的開發、測試與量產確認。
01 · Brief01 · 簡介

Footwear development across borders跨國鞋類開發

Once the brand supplied its sketches, I coordinated material suppliers, the sample room, and the production factory in Vietnam, arranging sampling, fit trials, and revisions. Specifications and physical samples gave everyone a common reference across countries and time zones.品牌方交來設計草圖後,我負責協調材料供應商、樣品室與越南生產工廠,安排打樣、試穿與後續修改。規格與樣品是各方確認設計的依據,也讓跨國、跨時區的溝通有具體的對照。

Alongside development, I handled quotations, price negotiations, and delivery schedules. Material color differences or failed physical tests meant working with suppliers and the factory to resolve the issue and track its effect on delivery.除了開發執行,我也處理報價議價與交期。物料色差、物理性測試未達標等狀況,都需要回到供應商與工廠之間協調,並追蹤對後續交付的影響。

A loose graphite sketch on plain paper: three overlapping ideation studies of a Western-style ankle boot, with scribbled handwritten notes — 'heel 65mm', 'snip toe', 'suede?' — eraser smudges and confident overshooting strokes. A designer's rapid mid-process working drawing.
Sketch草圖
Three matte-yellow plastic shoe lasts lying in a row on a worn factory bench, leather offcuts and a pencil beside them — the physical forms a boot is built around.
Last楦頭
Extreme close-up of a craftsman's hands stitching the dark leather upper of an unfinished men's boot with a curved needle and waxed cord, on a wooden bench with leather offcuts scattered around.
Stitching車縫
Top-down view of a sorting station: dozens of dark leather boot uppers arranged in stacks and grids on a battered metal table, with worker's hands placing one onto a chalk-marked area — a mass-production material board.
Shaping塑形
Finished leather boots close up on a scuffed wire shelf, leaning at their own angles over a sheet of cardboard — full-size samples waiting for review.
Sample樣品

For illustration only, not actual photos.示意用,非實際照片。

02 · Where I Sat02 · 角色定位

From design drawing to order從設計到生產

Tracking progress also meant checking design requirements against what the factory could make. When technical issues or timing became a problem, I coordinated with the brand and manufacturing teams to adjust the work that followed.追蹤進度時,我同時要確認設計要求與工廠的製造能力。遇到技術或交期瓶頸,就需要協調品牌與製造端,調整後續工作安排。

Schematic of the footwear developer's role, drawn as two journeys that both pass through the developer. Outbound: the brand side — its overseas design office and regional buyer team — sends a design sketch to the developer in Dongguan, who turns it into a sampling spec for the factory floor. Return: the factory sends a sample back to the developer, who turns it into the reports the brand signs off on. Illustrative diagram, not project artwork.
A simple five-stage footwear development flow: Design Sketch, Materials and Last, Sampling, Fit and Refine, Production.
03 · Selected Work03 · 精選作品

Online store網路商城

Three boots that represent that season’s catalog:以下展示該季型錄中具代表性的三款靴子。

Buckle Boots: a single white pebbled-leather Western ankle boot in side profile on a clean white studio backdrop, showing the twin silver buckle straps, the cut-out chelsea panel, the metal toe cap, and the stacked wood heel.

Buckle Boots · white pebbled leather, with a cut-out twin-buckle strap, a metal toe cap and a stacked heel.Buckle Boots 採用白色荔枝紋皮革,搭配鏤空雙釦帶、金屬鞋頭飾片與層紋鞋跟。

Flag Boots: a pair of red-white-and-blue color-block Western ankle boots with white star embroidery on the heel cup and a contrast tonal striped sole, photographed on white.

Flag Boots · paneled in contrasting red and deep blue, with an embroidered star trim and an all-leather outsole.Flag Boots 以紅與深藍撞色拼接,輔以繡星飾條與純皮革大底。

A macro detail of the Officer Boots' refined sole and footbed: a tooled rubber outsole with circular tread, decorative brass studs running along an edge-bound seam, and quilted insole texture above.

Officer Boots · a suede upper with brass eyelets, a carefully detailed outsole, and Goodyear welt construction.Officer Boots 麂皮鞋面搭配黃銅鞋眼,大底細節講究,並採用固特異(Goodyear)製鞋工藝。

04 · Looking Back04 · 回顧

More styles更多鞋款

The three styles above are selected examples. Every other style in the carousel went through the same development, testing and inspection.除了上述三款代表作外,跑馬燈內的其他鞋款也都經過相同的開發、測試與檢驗流程。

Officer Boots in honey-suede on red-spattered concrete, paired with green chinos.
Buckle Boots in the black colorway, on dark herringbone parquet with brown wool socks.
Flag Boots, red and navy star-embellished, one foot stepping on a wooden crate, paired with light-wash jeans.
Mustard-suede Chelsea ankle boot on dark herringbone parquet, paired with dark navy denim.
Brown suede chukka boot on dark herringbone parquet, paired with dark navy trousers.
Black pebbled-leather work boot with cream eyelet ring, on green chinos and wood plank.
Tan suede Western Chelsea boot with stitched silhouette and contrasting heel cup, on red rug.
Tan smooth-leather moc-toe lace-up work boot on red-spattered concrete with blue jeans.
Buckle Boots, white leather, toe close-up showing applique western detail and metal toe cap.
Flag Boots, red and navy patchwork pair, studio shot.
Officer Boots — refined sole detail.
05 · Spirit05 · 精神

Management is part of the craft管理也是工藝的一環

A shoe passes through many operations and sample revisions before production. Managing that process requires an understanding of materials and manufacturing to judge how each small decision will affect the finished product.一雙鞋要經過多道工序與多次樣品修改,才能走到量產。管理工作也因此需要理解材料與製程,才能判斷每次微決策會如何影響成品。

A color mismatch or a failed test can change an agreed schedule. I had to respond to conditions on the ground and coordinate the next steps, balancing the brand’s expectations for appearance, quality, and delivery through successive sample reviews.物料色差或測試結果不符要求時,排好的時程就必須重新檢視。我需要依現場狀況協調後續步驟,讓品牌期待的外觀、品質與交期在一次次樣品確認中取得平衡。